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Premium takes your campsite into the fast lane.

Erwin Oberascher Camping.Info GmbH

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With the premium entry, your campsite is given priority at all levels. The additional advertising, prioritisation in listings, increased visibility and enhanced display features attract more visitors to your pages and more visitors to your campsite. In addition, you benefit from the ability of viewing up-to-date access statistics not only for your campsite but also for those of your competitors.

About Camping.Info

Camping.Info is published in 24 languages and possesses over 10 years of experience in operating online camping guides.

In 2011, some 6 million camping enthusiasts have looked for campsites on our website. We publish all our access statistics in detail: Statistics . The excellent figures are also confirmed by independent traffic comparisons, such as Google Website Trends and Alexa . According to these sources, Camping.Info is currently one of the most visited camping guides in the German speaking region and one of the most well known camping platforms in Europe.

Presentation of your campsite on your competitors’ pages

An advertisement for our campsite incl. picture and link will appear on the details page of non-premium campsites that are closest to yours geographically. Because nowhere else will you reach your target group more directly than on the pages of the competitors in your region. Your own details page, on the other hand, will remain free from such advertising. Instead, the relevant spaces will be filled by your OWN pictures and your campsite will be presented to even greater effect.

Enhanced display on the map

Your campsite is represented on the map (search page) with a markedly larger and more prominent icon. If other establishments are nearby, your icon will always overlay those of other campsites that have no premium entry. If several premium entries overlap, it is the one furthest south that will be in the foreground (as previously). The popup on the map (the window that appears when you position the cursor over the icon) is larger and more prominent than those for the other sites. It contains more information on your site plus the possibility of submitting an inquiry to your reception from there directly.

Priority & more prominent presentation in search results list

With the premium entry, your campsite will be placed ahead of the non-premium sites in the results list. Even if the user selects a specific sorting sequence (e.g. by category), all 4-star premium sites, for instance, will appear above all 4-star non-premium sites! In addition, the appearance of your campsite in the search results list is a lot more striking: an eye-catching blue background with elegant stripes, a link to your website already on the search page as well as an inquiry button, your tagline (brief description of the most important benefits offered by your establishment), all the pictures of your site to page through and enlarge. By the way: If there are several premium sites in your region, the order is decided by the date of the latest account update (rewarding those businesses, which put in most effort to keep their data up-to-date) as well as whether there are any vacancies (free capacities) to be displayed for the premium campsite or not.

No other campsites in your location description

On the location map (tab “Location” on the details page) of your establishment, only YOUR campsite is shown and none of the other campsites around you. By contrast, all neighbouring campsites are shown on the location map of a non-premium campsite and direct links to them are provided (once again with premium sites displayed more prominently).

Additional advertising on homepage, search and overview pages

Your campsite will also be presented at various other locations of the portal. On the homepage (three sites selected at random), on the right hand side of the search page, next to the editorial search results list (always 5 sites, geographically appropriate), as well as on the overview page for each country and region. It is only ever the premium campsites from the relevant region that are selected to allow you to reach your precise target group. If there are numerous premium sites in a region, a random selection is performed every time the page is accessed.

Interesting statistics

Once your premium entry is activated, you will find the additional section “Statistics” in your Camping.Info account. There, you can see on a timeline how often your details page has been accessed and how many inquiries you are receiving. And you can compare your data with that of any other campsite (over 23,000) across Europe! This will give you some interesting insights into the way user interest in a particular campsite develops.

You don’t need any banners or graphic designers

All the additional advertising placements and benefits will be generated automatically from the data of your entry. You don’t need to engage a graphic designer to create any designs and there is no additional maintenance work to be done. As long as the pictures, texts & data in your account are up to date (and you can access them anytime), your advertising spaces and premium benefits will be so too!

Camping.Info is reputable: no editorial special treatment

Our camping guide is respectable. We make a commitment to the users looking for campsite information that we are neutral in our editorial activities. That means that premium campsites don’t “buy” extra privileges as far as campsite visitor ratings are concerned. They have the same opportunities within the framework of our editorial ratings management as all other businesses (notify infringements of the guidelines, use comment function, receive alerts about new ratings), but no possibility of deleting negative ratings.

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